Alex says, As new car sales manager at Drennen Cadillac, Birmingham, Alabama, conquest sales became very essential to me. Few of our competitive colleagues saw the value in pursuing this arena so we had no competition. Conquest sales are the owners driving other competitive makes. It takes time and effort on your part but eventually you sell them on your product! After massive restyling efforts to mask the homily appearance of the new Seville and Eldorado (which were small look a likes,) I established new sales records. I made the money flow out the windows by capturing existing and conquest owners. How does Alex has extraordinary success with conquest sales?
These conquest owners are those now driving competitive luxury makes. Concentrating and developing skills required to encourage conquest owners to consider, perhaps for the first time in their purchasing cycle, our domestic luxury brand became imperative. My staff began to realize the enourmous influence that these luxury conquest sales have on the buying habits of our carriage trade clientele.
The moment new license plates are generated for your customer and financing is arranged, it becomes a matter of public record. Sharp competitors will monitor your owner’s usage. They will be actively solicited. They are fair game. Those who ignored this fact (focusing only on the customer in front of them) got hurt. They never understood why less people were coming in the door.
The manufacturer is wholesale, meaning they have never made a living in the field selling. You must personally focus on my proven concepts to create and preserve long term a loyal clientele who will continue to enjoy a steller owner experience based on your efforts. Those who do not see the value in this effort will spend the rest of their career facing turnover and constantly fighting every month to start over. You have a bright successful future based on choosing the correct career path and remembering to include conquest sales.