Competitive presentation is the single most important skill required for successful selling of anything! Your personal effective presentation demands showmanship, an intense study of your product or service, a subsequent script committed to memory, and continuous rehearsal until perfected. Being an avid student of competitive products makes you more believable and entertaining. Your compelling competitive presentation will negate many other weaknesses especially in the infancy of your career. A successful attention getting presentation also requires a perfect image of you personally.
Your presentation must be unique, unusual, entertaining, informative, laced with humor, and biting sarcasms for competitors in order to dramatize and prove your point. How has Alex won first place in every product presentation contest in his career until 2006 when he finished 2nd in the Infiniti event? (He didn’t ask for the customer’s name because the manufacturer’s script did not require it but judges saw it differently.)
Alex has learned from Car and Driver magazine that the Porsche has “smooth rounded lines of impressionistic art”. Alex learned from Road and Track that the BMW has been “high speed tested to the outer limits of engineering capacity.” Alex learned from Automobile that the Maserati is “engineered for the cognioscenti and priced for the privileged.” Alex has incorporated these compelling phases and many more into his highly competitive presentations regarding appropriate makes and models. Through careful study of publications flattering to your product or service, you can develop a competitive presentation that will not be heard down the street.
Alex says: It is your compelling presentations that will convince your potential owners to fork over their cash. It will become so second nature, you will be able to persuade impromptu social coffee groups that you are a person of stature, professionalism and great interest that they will want to hear more. You will garner great respect for their future favorable decisions regarding you personally, your products, services and vocation.