Sales success

Alex at Wayne Stead Cadillac excelled at client development and sales effectiveness

Alex at Wayne Stead Cadillac excelled at client development and sales effectiveness

Sales success is definitely up to you! You are in business for yourself! Someone has provided you with lights, heat, taxes, insurance, facilities, involved management, dealer reputation and product image. What’s required of you is to do as you are told, abide by the rules (you can’t beat the house), and bring in customers to see you personally assuring your sales success!

Alex's product presentation awards and  salesman of the year trophies

Alex’s product presentation awards and salesman of the year trophies

It is very easy, especially for a novice, to mistake mouth for ability. Sales trainers, coaches, rah-rah motivators, and product specialists tell us how to be successful.  If the teachings from accepted sales trainers are so effective, then why after 50 years are we making the same ridiculous mundane mistakes?  Alex’s comment to these trainers has always been, I am fascinated by sales success.  Please elaborate on your ‘in the field’ sales success. When were you salesman of the year? When were you salesman of the month? What was your best month? How many product presentations have you won? Their answer is most always – none! Alex’s comment is, Then what gives you the right to tell us how to do it when you have not been successful in the field selling facing the same challenges we do every day.  Expanding repeat and referral clientele and emotional personal client contacts ensured my long term sales success.

Alex taught his client development program under Strictly Business Sales and Marketing Inc. to automobile dealers in South Carolina during 1991.  Alex’s message to all of his students is still viable today, said Scott Wollman of Columbia SC.  He attended Beloff’s client development program in 1991.  Scott said, He can articulate his success formula to you in a way that you can quickly understand and utilize with ease.  I can attest to this personally because I received the benefits of over forty years of his wisdom first hand.  Alex can add a dynamic element that I believe is missing in today’s training and that is comprehensive client development.  He has turn key solutions to the age old mysteries of developing repeat and referral business.

Alex was courted by various dealers to return to the retail selling arena which he did and quadrupled his income and sales success.  Alex retired from the luxury car business to form Alex Beloff III LLC in 2007.

 

 

 

 

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